Writing

Notes from inside the build

Engineering essays about the systems we ship — including the parts that did not work. Roughly monthly.

The interesting problem was never generation. It was making a thousand outputs that do not look like a thousand outputs.

An honest breakdown of compute, storage and human time per site at batch sizes from 10 to 1,000.

Four signals that give away machine-made design, and what we changed to remove each one.

Tell us the hard part. That is the bit we want.

A 20-minute call, no deck. Bring the problem you have not been able to hand to anyone else.